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pjur with passion to pleasure

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pjur wants to improve your love life and quality of life. We help you rediscover your passion and joy, enable you to enjoy carefree sex and increase your sexual wellbeing. We are an inspiring force that encourages you to get to know yourself and embrace your sex life free from taboos. Because a fulfilled sex life increases self-confidence and is the basis for good quality of life. pjur’s current product portfolio comprises more than 60 premium intimate products in a range of different categories. These include premium water- and silicone-based personal lubricants, stimulation and delay products as well as specialist products for niche areas.

Our promise of quality for you

We do not compromise on the quality and safety of our products. We work daily to continually improve our quality and put the satisfaction of you as our customer first. We grow through development and innovation. We produce our products exclusively in Germany, using high-quality ingredients that are highly effective and provide our customers with the safety they need to have a fulfilling sex life.

The world of pjur

Headquartered in Wasserbillig, Luxembourg, the pjur group has become an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories and continues to grow every year.
The pjur group is constantly growing and aspires to be the first choice for consumers and business partners alike. Therefore, pjur (pronounced “pure”) is always looking to expand its network of international business relationships with new partners. The strong pjur partnerships from around the globe have proven to be the catalyst for the brand and one of the reasons why pjur is able to provide world class products for various markets, cultures, and target groups on a consistent basis.

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Alexander Giebel

CEO & Founder pjur group Luxembourg S.A.

I am driven by a vision to improve the love lives of people the world over. pjur products bring joy, passion and also peace of mind because all of our products are Made in Germany to the highest quality standards. We are a family-run company and also a global team that has been continually growing for many years now. From our head office in Luxemburg to our partner offices the world over, we are all united by the same goal: To make every day better for our millions of customers.

picture of  Patrick Giebel CFO pjur group Luxembourg S.A.

Patrick Giebel

CFO pjur group Luxembourg S.A.

For me, pjur primarily represents a lust for life. Our products can help our customers rediscover sex. pjur is also a by-word for innovation to the highest quality levels: Clear strategies combined with consistent development work form the basis for ongoing innovation in collaboration with strong partners.

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Ralph Ehses

COO pjur group Luxembourg S.A.

A lot has happened since the first bottle of personal lubricant left the pjur warehouse more than twenty years ago: Today, we sell our products in over 70 countries across the globe. We can only do this through our collaboration with an international team of responsible partners and dealers at local level. After all, pjur also gives you more teamwork.

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Andrea Giebel

Person responsible for regulatory compliance/PRRC

We are passionate about the pjur brand. Right from the very beginning, our overriding goal was to bring safe, high-quality products that provide customers with major benefits to the international market. Medical devices have made up a large part of our product portfolio for many years now. pjur has been a certified manufacturer of medical devices since 2014 and operates a quality management system in line with the ISO standard 13485:2016. All of our personal lubricants are Class IIb medical devices.